We make one cream.

For skin that's done with fluff.

No white-label. No mystery jar.

No added perfume.

Honest ingredients. No theatre.

Small-batch. Made in the UK.

This might just be your hero, too.

My Hero face cream bottle

OUR WHY

We made the moisturiser we could not find.

Barrier-stressed skin that flares after "calming" creams. Oily and dry at once. Tired of 10-step routines. So we formulated one cream ourselves — with actives that earn their place, not a white-label filler.

01 BARRIER-STRESSED

Tight. Frustrated. Fluff failed.

Skin that feels compromised after other products — not looking for medical treatment, looking for a cream that actually supports comfort.

02 OILY-BUT-DRY

Shiny and tight at once.

Needs moisture that does not sit on top as grease. Lipids and humectants in one daily step.

03 THE ONE-STEP PERSON

Reads the ingredients.

Wants one moisturiser that earns its place. Not another trend. Not "for everyone" marketing.

WHAT'S WORKING IN THE CREAM

Three chapters. One formula.

01 THE BUILDERS

The Lipid Matrix

SQUALANE · JOJOBA · MANGO BUTTER

Real lipids and emollients that sit close to the feel of skin's own oils — helping skin feel supple and comfortable, without a heavy film. (Plus supporting emollients from the base.)

02 THE SUPPORT

Barrier comfort

NIACINAMIDE 4% · PANTHENOL 3%

Water-soluble actives — not lipids. Help skin feel more comfortable and look more even with daily use. Effective levels, not a dusting.

03 THE HYDRATORS & SHIELD

Layered hydration + antioxidants

GLYCERIN · PROPANEDIOL · HA · TOCOPHEROL · BOTANICALS

Humectants for plump comfort. Sea buckthorn, vitamin E (tocopherol), and a trace of rosemary for antioxidant support alongside chamomile and cucumber.

INGREDIENT THEATRE · KEY ACTIVES

Named for a reason. Matched to the formula.

4.1%

Squalane

Emollient lipid. Helps skin feel soft and comfortable.

4.1%

Jojoba oil

Simmondsia chinensis. Sits close to skin's own sebum.

3%

Mango butter

Mangifera indica. Cushion without a heavy film.

4%

Niacinamide

Helps skin feel balanced and look more even, daily.

3%

Panthenol

Pro-vitamin B5. Helps skin hold onto water.

7.5%

Glycerin

The quiet workhorse of comfort.

4%

Propanediol

Supports the hydration system; light feel.

0.1%

Sodium hyaluronate

Hyaluronic acid salt. Helps skin feel plump.

0.5%

Sea buckthorn

Hippophae fruit extract. Barrier-friendly botanical.

0.35%

Tocopherol

Vitamin E. Antioxidant support in the formula.

CO₂ / EXTRACT

Chamomile

Helps skin feel calmer. Not added as perfume.

TRACE + MORE

Rosemary · aloe · cucumber · rosehip · acmella

Present in the formula. Full INCI on the pack and below.

PLAIN FACTS · COSMETIC CLAIMS ONLY

What's in. What's not.

In

  • Squalane, jojoba, mango butter
  • Niacinamide 4%, panthenol 3%
  • Glycerin, propanediol, hyaluronic acid
  • Sea buckthorn, tocopherol, botanicals
  • Small-batch, UK-made, vegan

Not in / not claimed

  • Added perfume or essential oils
  • White-label filler cream
  • A 10-step routine
  • Healing, repairing, or treating a condition
  • “For very fragile / ultra-sensitive skin”